“I thought it was the worst example of marketing I’ve ever seen!” Ashman told BuzzFeed News, after she saw the shorts image on the Hello Giggles blog.
“If you’re aiming a product at a certain demographic, you should be using an example of that demographic to show how it would actually look on them,” she added.
“Plus-size shorts should be shown on two plus-size legs – not a whole petite body inside one leg.”
“I make clothes for a living, and have a whole wardrobe full of skirts in sizes 6-34, so I decided to just do it,” Ashman told us.
She said the response to her image, which has been shared widely on social media, has been incredible. “It seems to have really struck a chord with people.”
“People come in all shapes, sizes and colours, but only a very small cross section of people are used to sell clothes,” she continued.
“Even plus-size brands use the smaller end of the plus scale to sell their clothes, when the whole spectrum are buying them.”
Ashman uses women of a variety of sizes to display the clothes on her website.
“People want to see how clothes will look on their bodies before they buy them,” she said.
BuzzFeed News has reached out to Wish for comment.